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Words: Giovanna Dunmall

Photography: Roland Halbe

Rapunzel Naturkost’s HQ Design Channels its Organic Roots

A visit to Rapunzel World in Southern Germany does not involve meeting the fairytale character with the famously long hair. Rather, you’ll be touring the new visitor center at the Legau headquarters of Rapunzel Naturkost, one of Europe’s best known organic food producers. But given the 81,400-square-foot, four-level structure’s soaring sculptural form, evocative architectural details, and otherworldly aura, it could well be home to the girl with the flowing locks.

The company’s motto Wir machen Bio aus Liebe roughly translates to We make organic out of love, and the visitor center was designed to radiate some of that warmth and passion. “Our brief was to make ‘organic’ a tangible experience and to offer a deeper look into the world of Rapunzel Naturkost,” says Martin Haas, partner and cofounder, with David Cook and Stephan Zemmrich, of HaasCookZemmrich Studio2050, the firm that helmed the project. Trifurcate in plan, the facility unites three wings under a floating roof that, at one end, not only rises to a 70-foot-high peak but also plunges to the ground, creating an imposing, towerlike volume. Comprising 120,000 multihue ceramic tiles on an all-timber frame, the flowing canopy forms a dynamic, shimmering skin that envelops the building, making it a boldly imaginative presence that nevertheless integrates into the landscape through its use of wood, clay, and other natural or renewable materials.

PROJECT TEAM

HAASCOOKZEMMRICH STUDIO2050: LISA RUIU; LENA LANG; YOHHEI KAWASAKI; ARIANE PREVEDEL; KATHARINA HOPPENSTEDT; ELISABETH WIEST; XUN LI; FELIX WOLF; SABRINA CARRICO

DESIGNGRUPPE KOOP: CUSTOM GRAPHICS

RAMBOLL STUDIO DREISEITL: LANDSCAPE ARCHITECTURE

ECOPLAN INGENIEURE: STRUCTURAL ENGINEER

TRANSPLAN TECHNIK-BAUPLANUNG: MEP

MÖSLANG SITZMÖBEL; SCHREINEREI KONRAD: CUSTOM FURNITURE WORKSHOPS

GEB. FILGIS: GENERAL CONTRACTOR

PROJECT SOURCES

FROM FRONT

SPENGLEREI LERCHENMÜLLER: CUSTOM DOWN­ PIPES (EXTERIOR)

PROBAT: ROASTING MACHINERY (COFFEE ROASTERY)

HOKON: CUSTOM STAIR (ATRIUM)

THROUGHOUT GASSER CERAMIC: ROOF TILE

GLAS TRÖSCH: GLASS

GIPP ESTRICH INDUSTRIE- & DESIGNBOEDEN: TERRAZZO FLOORING

HANS STEIDELE: RECYCLED CONCRETE

GÜTHLER GLASFASSADEN: CUSTOM FACADE

HOLZBAU ENDRES: TIMBER TRUSSES, FRAMES

HAGA: PLASTER